Welcome to the Physical Web!
Huladyne Labs are experts in Physical Web and Proximity-Based Applications.
We help retail stores, hotels, marketing agencies, museums, tourist sites, trade shows, restaurants, sport courts, music festivals, campuses, …
… enhance their offerings with proximity marketing, proximity-activated objects, people and object indoor tracking, promotions and coupons, catalogs, information display, and more.
To learn more, tap here.
The Physical Web is an effort to extend the core superpower of the web – the URL – to everyday physical objects. The core premise is that you should be able to walk up to any “smart” physical object (e.g. a vending machine, a poster, a toy, a bus stop, a rental car) and interact with it without first downloading an app. The user experience of smart objects should be much like links in a web browser: i.e., just tap and use.
At its base, the Physical Web is a discovery service: a smart object broadcasts relevant URLs that any nearby device can receive. This simple capability can unlock exciting new ways to interact with the Web.